The Kansas City Chiefs have retained the services of CSL International (CSL), a third-party research firm specializing in sports and entertainment venues, to conduct market research through surveys, interviews and focus groups of key stakeholders as part of the club's ongoing decision making related to the future home of the Chiefs in 2031 and beyond.

"As we continue exploring options and zeroing in on the decision that will be best for the organization and our fans in the long-term, the next step in the process is to gather stakeholder input on various aspects of the stadium experience – whether that's as part of a renovation or a new build," Chiefs President Mark Donovan said. "The professionals at CSL are leaders in this space and we are thrilled they will be handling this research over the coming months. The results will better inform us of the ways in which our Season Ticket Members, fans, partners and suite holders experience gameday and allow them to share their thoughts as we look towards the future."

The research sessions – which will be conducted over the coming weeks – will provide participants with a unique opportunity to share ideas on potential features, amenities and seating options, with sessions focusing on one of two different potential projects: a renovation of GEHA Field at Arrowhead Stadium or a newly built stadium.

"CSL is excited to work with the Kansas City Chiefs as they explore their future stadium options," said Ben Wrigley, President of CSL. "We will combine learnings from more than 10 new and renovated NFL stadium studies over the past decade with direct in-market testing to provide the Chiefs with clear, concise and actionable data that is grounded in market realities."

CSL's work will begin in the coming weeks with direct email communication to potential focus group, interview and survey participants sent by the club on behalf of CSL, with a representative mix of demographic characteristics being accounted for.