Annually, the Chiefs join with the National Football League and the NFL Players Association to support October as National Breast Cancer Awareness Month. In collaboration with the American Cancer Society, the initiative, "A Crucial Catch: Annual Screening Saves Lives," reminds women 40 and older about the importance of having an annual mammogram.

The NFL, its clubs and the American Cancer Society are committed to saving lives from breast cancer and addressing the unequal burden of cancer in underserved communities. On Sunday, Oct. 23, the Chiefs annual Breast Cancer Awareness game will honor survivors and those affected by the disease.

The Chiefs Women's Organization (CWO) will also greet fans with "I Cheer For" selfie cards. Fans are encouraged to write the name of someone they support affected by cancer and take and post a selfie using the hashtag #ChiefsVsCancer on their social media accounts. These images will be shared in-stadium as well as online at www.chiefs.com/chiefsvscancer. Fans are also encouraged to bring their own signs in support of loved ones affected by the disease. Signs must fall within permitted guidelines. For more information, please visit http://prod.static.chiefs.clubs.nfl.com/assets/pdf/2015/A-Z-Guide.pdf.

As fans enter the stadium on Sunday they will be greeted by members of the Zeta Tau Alpha (ZTA) Fraternity who will distribute Think Pink® ribbons. The ribbons signify a sign of support to all those affected by breast cancer and to raise awareness for annual screenings. ZTA is the National Survivor Ambassador of Making Strides Against Breast Cancer®. Through a partnership with the NFL, ZTA will participate in awareness campaigns in every NFL market.

Once inside the stadium, fans will be greeted by a sea of pink. KC Wolf, Chiefs Cheerleaders and Chiefs players will all be wearing pink to show their support. Chiefs players game worn gear will be donated to the NFL Auction to raise money for the American Cancer Society. Fans may purchase auction items at www.nflauction.nfl.com.

During pregame, Chiefs Season Ticket Members that have a personal connection with breast cancer will help hold the Chiefs flag and special pink ribbon flags during the national anthem. A breast cancer survivor will participate in the game's ceremonial First Pass powered by Blue KC.

During the game the Chiefs, in partnership with The University of Kansas Hospital, will honor one breast cancer survivor in the Chiefs Pink Seat. The honoree will receive four tickets to the game, pregame field passes and an autographed pink football. At halftime there will be a special performance honoring Breast Cancer survivors and all those affected. The Hunt Family Foundation 50/50 Raffle will benefit The University of Kansas Cancer Center.

Following the game, on Tuesday, Oct. 25, the official "NFL Crucial Catch Screening Day," the Health Partnership Clinic in Olathe, Kansas, will be providing free screenings thanks to an NFL Change grant. The NFL Change grant is funded through official NFL Breast Cancer Awareness merchandise available for purchase on shop.chiefs.com.

Additionally, in recognition of "A Crucial Catch Day," the Chiefs tight ends are teaming up to host a Look Good Feel Better session for local women in partnership with The University of Kansas Hospital and the American Cancer Society. Tuesday's event marks the fourth-consecutive year that the Chiefs have hosted a Look Good Feel Better event at Arrowhead Stadium.

Look Good Feel Better is a non-medical, brand-neutral, public service program that teaches beauty techniques to cancer patients to help them manage the appearance-related side effects of cancer treatment.

For more information on the NFL's "A Crucial Catch" campaign, visit www.Chiefs.com/pink or www.NFL.com/pink.