WHAT:In an effort to encourage regular reading and classroom attendance among Kansas City youth, the Chiefs partnered with Hy-Vee and Proctor and Gamble to support the RED Zone Reading Challenge in 2012. The program was open to all kindergarten through sixth grade students in the Kansas City, Mo., School District. Students were given points for each hour they spent reading as well as regular classroom attendance.

Longfellow Elementary was the winner of the six-week challenge. As a reward, Chiefs Ambassador Kevin Lockett will speak to the student body about the importance of reading and will congratulate the winning classroom with a special Chiefs gift presentation.

*WHO:        *Ambassador WR Kevin Lockett and students from Longfellow Elementary.

*WHEN:      *Wednesday, Jan. 9 from 1:15 to 2 p.m.

*WHERE:    *Longfellow Elementary

                  2830 Holmes Street

                  Kansas City, MO 64109

WHY:This is the first year that the Chiefs joined forces with Hy-Vee and Proctor and Gamble in the RED Zone Reading Challenge. Twenty-five Kansas City, Mo., School District elementary schools participated in the program.

The Kansas City Chiefs and the Hunt family have made corporate citizenship and charitable giving in the community a priority for the Chiefs. These efforts focus on many programs and organizations which improve the civic and cultural climate in our region, support families and children in crisis, improve health and wellness among children, as well as preserve the legacy and history of the game of football.

--CHIEFS--