There's just something about red-on-red that brings everything up a notch.
It cultivates a certain energy – both on the field and in the crowd – that's led to some of the most impactful moments in recent memory.
Just nine weeks ago, the Chiefs sported the red-on-red look for a prime-time clash with the Cincinnati Bengals, where they went on to tally their sixth victory of the season.
The Chiefs will look to continue that proud tradition on Thursday night as they take the field in the red-on-reds against the Los Angeles Chargers at Arrowhead Stadium with the division crown on the line, setting the stage for yet another unforgettable night.
Here's a look at some of the Chiefs' best moments in the red-on-reds.
5. Ron Parker's strip-sack of Tony Romo in 2013
The Chiefs first donned the red-on-red look in Head Coach Andy Reid's first game at Arrowhead Stadium against the Dallas Cowboys in 2013, symbolizing a new era for the franchise.
The roster featured a slew of new players that season, including safety Ron Parker, who made his presence felt in the fourth quarter of a tight game.
The play marked the first sack and forced fumble of Parkers young career, springboarding a six-year career with Kansas City that's still underway.
4. Tyreek Hill's 64-yard touchdown against Los Angeles in 2017
The Chargers came to town in Week 15 of last season as winners of four-straight games and threatening to overtake Kansas City for the top spot in the AFC West.
The two teams featured identical 7-6 records heading into the game – creating a classic late-season showdown with a clear path to a division title on the line – and in primetime, no less.
Simply put, the Chiefs needed their stars to deliver when it mattered most, and wide receiver Tyreek Hill did just that.
To make the play even more impressive, cornerback Casey Hayward – who Hill beat down the sideline – was graded as the best at his position in the NFL by Pro Football Focus that season.
3. Arrowhead re-claims the Guinness World Record as the loudest stadium in the world in 2014
Kansas City's matchup with New England in 2014 was a game chock full of memorable moments, as the Chiefs held the Patriots scoreless until late in the third quarter and dealt quarterback Tom Brady one of the worst losses of his career, but this game was ultimately about the crowd.
With Kansas City leading by two touchdowns midway through the second quarter, fans filled Arrowhead with 142.2 decibels of sound – establishing a world record that still stands today.
It was a night that demonstrated the passion of Chiefs Kingdom on the national stage.
2. Eric Berry's triumphant return from cancer treatment in 2015
It was a story that transcended sports as Berry, an All-Pro safety still in the prime of his career, was diagnosed with Hodgkin's lymphoma in December of 2014.
Nine months later and cancer free, he took the field at Arrowhead Stadium.
1. Tyreek Hill's 78-yard punt return for a touchdown against the Raiders in 2016
As Hill trotted out onto the field midway through the second quarter to field a punt, the chants began to start.
Cries of "TY-REEK, TY-REEK" echoed throughout the stadium in support of the Chiefs' young speedster and then – remarkably – this happened.