KANSAS CITY, Mo. – On Tuesday, the Kansas City Chiefs recognized multiple new and renewed partners for the 2023 season, just days ahead of hosting the 2023 NFL Kickoff Game against the Detroit Lions at GEHA Field at Arrowhead Stadium.
"Our business continues to be strong, and we are fortunate to be aligning with partners who appreciate not only the success of the team on the field but the efforts of our team off the field to drive value to their companies in both traditional and unique ways," Chiefs Vice President of Partnership Strategy and Development Kim Hobbs said. "We want to thank all of our new and renewed partners for their continued trust in us, and we can't wait to embark on the 2023 season with them."
NEW PARTNERS
Campbell's Chunky Soup was named the Official Soup Partner of the Kansas City Chiefs. This partnership includes marketing assets that will be extended inside the stadium as well as social media elements. There is an emphasis on community initiatives, including the Chunky Sacks Hunger campaign, which will donate 1,000 Campbell's products for every Chiefs defensive sack this season.
Envision Outdoor Living Products was named the Official Outdoor Living, Composite Decking and Railing Partner of the Kansas City Chiefs. As a family-run company with a strong presence in Chiefs Kingdom, Envision Outdoor Living Products will showcase what makes their products so special through a range of gameday advertising, social media promotion and on-site activation.
He Gets Us is an Official Partner of the Kansas City Chiefs. The goal of He Gets Us is to invite fans to re-engage with their faith by providing teachings with an emphasis on inclusion, compassion and forgiveness. Promotions with He Gets Us include pregame activations in the Ford Tailgate District, in-stadium signage and inclusion in Chiefs community outreach efforts.
Little Caesars is the Official Pizza Partner of Chiefs Kingdom and is planning to celebrate the partnership by sidelining delivery fees until September 10. Little Caesars is also bringing the Pizza!Pizza! Pregame where those who order Little Caesars for their gametime meal can win instant prizes and perks with any purchase, including a chance at a grand prize drawing – a free trip to Super Bowl LVIII in Las Vegas.
Mano's Wine has partnered with the Kansas City Chiefs to produce a limited-edition commemorative wine collection to celebrate the Super Bowl LVII Championship. The collection features deep etched wine bottles and a unique metallic bubbly, as well as a 2022 Championship Ring Rendering, all available at ManosWine.com.
Mars Wrigley (Snickers) has recently become the Exclusive Confectionary Partner of the Kansas City Chiefs. Through this partnership, Mars will be highlighting their world-famous Snickers bars and focusing on their NFL season-long "Rookie Mistakes" campaign. For sports fans and players alike, there are certain mistakes that provide such a clear and coachable moment, they're almost never committed twice: ROOKIE MISTAKES.
Scheels has joined as a Proud Partner of the Kansas City Chiefs, with its partnership focused on elevating the Chiefs Flag Football program and helping amplify the Toys For Tots community initiative through in-store events and partnering on social content highlighting each of the community programs. Scheels recently opened a new location within Chiefs Kingdom in Wichita, Kansas.
Sony joined the Chiefs in 2023, working to upgrade and enhance the overall fan experience through technology. As part of their efforts, Sony is outfitting every suite, premium space and external location on the CommunityAmerica Club Level with brand new televisions.
University of Missouri–Kansas City (UMKC) was named an Official Higher Education Partner of the Kansas City Chiefs. Through unique opportunities and access to the club, UMKC's partnership will continue to give students the chance to develop professionally while reinforcing the idea that they should "Never Choose the Norm."
Branson was named the Official Vacation Destination of the Kansas City Chiefs. Through a mix of experiential and digital activations, the partnership will highlight all the entertainment opportunities the City of Branson and the Lakes Area has to offer Chiefs Kingdom. Branson will have a major presence around the Chiefs NFL Draft coverage, as well as being the presenting partner of the Season Ticket Member Draft Fest at GEHA Field at Arrowhead Stadium. Branson will also be the presenting partner of the Hometown Hero program, focused on recognizing public servants and frontline workers serving their communities.
RENEWED PARTNERS
Bad Boy Mowers has extended and grown its partnership with the Kansas City Chiefs to not only highlight their signature zero-turn mowers, but also feature their new product lines of compact and sub-compact tractors, utility terrain vehicles, and electric lawn equipment. Bad Boy Mowers has a significant presence during Chiefs preseason TV broadcasts and is also the presenting partner of the Chiefs Kingdom Radio Show. Chiefs Kingdom is Bad Boy Country.
Diageo (Crown Royal) returns as the Official Whisky of the Kansas City Chiefs. Crown Royal Canadian Whisky is the number-one selling Canadian whisky brand in the world and has a tradition as long and distinctive as its taste. Crown Royal's smooth, elegant flavor and gift-worthy presentation reflect its regal origins. As the Chiefs Exclusive Whisky Partner, promotions with Crown will include the Crown Royal Water Break and the Purple Bag Project, an opportunity for fans to write letters to military members who are currently serving abroad.
EA Sports continues as the electronic gaming partner of the Chiefs with their recent release of Madden 24. EA Sports will activate its newly built Madden Cruiser during the Chiefs vs. Lions NFL Kickoff Game on Thursday, September 7, where fans will have the opportunity to play Madden 24 and participate in numerous interactive activations.
Frito-Lay extends its long-standing partnership as the Official Snacks of the Chiefs. Fans will continue to see Frito-Lay products integrated into concession items at GEHA Field at Arrowhead Stadium and will have the opportunity to sample select items during on-site activations.
Kansas Lottery remains an official partner of the Chiefs and released a Chiefs custom World Champions scratcher ticket where fans will have the opportunity to win unique experiential opportunities, such as an Ultimate Gameday Suite Experience or 2024 season tickets. Fans can also get a second chance at winning on each ticket through the Kansas Lottery Play On app.
Oakley extended its agreement as the Exclusive Sunglasses Partner of Chiefs Kingdom. Oakley has been an official on-field partner and licensee of the NFL since 2019, and also maintains a partnership with Patrick Mahomes, where they're launching the newest edition of the Mahomes signature series glasses to coincide with the start of the new NFL season, emphasizing his unwavering passion for the game, and reminding us all that "It's Always Showtime."
Park University extended its partnership as an Official Higher Education Partner of the Chiefs. Park University is a private, non-profit institution founded in 1875 and has been a proud partner of the team since 2018.
Polsinelli extended its partnership as the Official Law Firm of the Kansas City Chiefs. With 22 offices nationwide, Polsinelli's Kansas City office was founded in 1972 and is currently the firm's largest office. Attorneys and staff are passionate about serving Kansas City's needs by participating in numerous civic and charitable organizations throughout the greater Kansas City area.
Ticketmaster has extended its partnership with the Chiefs to remain the Primary and Secondary Ticketing Partner of the Kansas City Chiefs, and the Official Ticket Exchange of the NFL. Ticketmaster has helped shepherd our organization's transition to fully mobile ticketing, vastly improving wait times and the overall fan experience. This extension coincides with their league-wide partnership, which was renewed this year through the 2026 season.
