On Friday, the Kansas City Chiefs announced a multi-year partnership agreement with Wagner Pizza, making the frozen pizza company the Official Frozen Pizza Partner of the Kansas City Chiefs and an Official Regional Partner of the Club. The deal represents the largest international partnership agreement in franchise history and adds to an existing list of strong partners in Germany and throughout the DACH region.
"We are extremely excited to welcome Wagner Pizza to Chiefs Kingdom as we continue to grow our relationships with businesses and fans in Germany and beyond," Chiefs Vice President of Partnership Strategy and Development Kim Hobbs said. "Like the Chiefs, Wagner Pizza has a rich history of family ownership and has risen to prominence with a focus on delivering high-quality products. We look forward to working with Original Wagner to not only highlight their products, but also introduce a taste of Kansas City to fans throughout Germany, Austria and Switzerland."
Based in Nonnweiler, Saarland, Germany, and specializing in frozen foods, Wagner Pizza has been provided the use of Chiefs IP for marketing and advertising purposes, digital and social media assets on Chiefs owned and operated German-language platforms, experiential opportunities, as well as access to NFL Germany games and hospitality opportunity through its agreement with the club.
In addition, Wagner Pizza plans to leverage Kansas City Chiefs marks to sell a Kansas City-themed pizza in German stores in the coming months.
"As pioneers of American-style pizza in Germany, Wagner is delighted to enter into a partnership with the Kansas City Chiefs in celebration of the 30th anniversary of this iconic flavor experience," Oliver Schoß, Head of Marketing for Wagner Pizza, said. "The enthusiasm for American football in Germany presents us with a unique opportunity to celebrate this special anniversary in style."
About Wagner Pizza
Wagner Pizza GmbH is one of the largest manufacturers of frozen pizzas in Europe. In Germany, the pizza specialist achieves a sales market share of around 30 percent. In Nonnweiler, Saarland, around 1,400 employees work to ensure the satisfaction of Wagner customers. The Original Wagner product line ranges from the classic Steinofen Pizza to Piccolinis, BREZEL PIZZA, Piccolinis BREZEL, Flammkuchen, Steinofen Pizzies, BIG CITY, Die Backfrische and BELLA NAPOLI to the oven bread Rustipani. For more information, please visit https://www.original-wagner.de/.
