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COMMUNITY OUTREACH PROGRAMS

COMMUNITY OUTREACH PROGRAMS

HEALTH & WELLNESS

The Kansas City Chiefs remain committed to the health and wellness of the entire Chiefs Kingdom. That spirit is epitomized through the organization's various Chiefs Play 60 outreach activities which generated an estimated 2.5 million minutes of activity. Beginning with the 30,000+ area youth visiting the Chiefs Sports Lab Powered by Blue KC last year and continuing through the thousands of other individuals that participated in some of the team's other Play 60 programming, the organization strives to spread its health and wellness messaging to children throughout the Midwest.

PLAY 60

PLAY 60

Play 60 is the NFL's national campaign designed to encourage young fans to be active for 60 minutes a day. The Play 60 challenge was started in response to an increasing rate of childhood obesity and the decline of physical education programs in many of America's schools. NFL Play 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations and programs. Pledge here

Fuel Up to Play 60 | Play 60 Challenge | Chiefs Play 60 Schools

CHIEFS FLAG

CHIEFS FLAG

Chiefs Flag is the only youth football program where players wear official Chiefs gear and get exclusive Chiefs perks. With over 50 co-ed leagues across Chiefs Kingdom, there is a Chiefs Flag league to fit any age and skill level.

CHIEFS VS. CANCER

CHIEFS VS. CANCER

In 2017, the NFL expanded and evolved its highly successful breast cancer awareness campaign to address detection and risk education of all cancers. Crucial Catch: Intercept Cancer, aims to move the country towards unprecedented levels of early detection and risk reduction of screenable cancers. Crucial Catch allows the NFL to reach and impact a wider population affected by various forms of cancer. Crucial Catch calls on people across the country to access a NFL funded digital tool that provides users with recommendations on how they can take action to keep healthy and reduce cancer risk.

BLOOD DRIVE

BLOOD DRIVE

The Chiefs Blood Drive asks Chiefs fans to give the gift of life. Each year, during Thanksgiving Week, a traditionally slow time of the year for blood donations, the Chiefs host the Chiefs Blood Drive. This effort gives Chiefs fans, staff members and partner organizations the opportunity to gift the gift of life and to support area hospitals, patients and physicians. Annually, the Kansas City Chiefs partner with the Community Blood Center to help boost the blood supply for the 70-plus hospital partners in Kansas and Missouri. For more information on blood donations in the metro area, please click here.

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FAMILIES IN CRISIS

The Kansas City Chiefs strive to uplift those dealing adversity, especially children and families in crisis. One of the most identifiable areas are those that are food insecure. In our region, 375,000 individuals are unsure of where their next meal is coming from. Through initiatives including the Chiefs Thanksgiving Food Distribution, Souper Bowl of Caring, Harvester's BackSnack program, Lift Up America and Operation Breakthrough, countless members of the Chiefs Kingdom received much-needed nourishment on an annual basis.

SOUPER BOWL OF CARING

SOUPER BOWL OF CARING

Held annually during the week leading up to the Super Bowl, the Chiefs are a national sponsor of the Souper Bowl of Caring hunger relief program. Chiefs Community Caring Team members kick off the initiative at Harvesters each season, and their efforts have resulted in more than 100,000 meals being distributed locally. for more information, click here.

LIFT UP AMERICA

LIFT UP AMERICA

The Chiefs and Lift Up America have joined force for the past nine years to feed our community. Each year, 60 area relief organizations receive 30,000 pounds of high protein food. Click here for more information.

THANKSGIVING FOOD DISTRIBUTION

THANKSGIVING FOOD DISTRIBUTION

Since 1992, Chiefs players, coaches and front office staff have collected funds in support of the annual Chiefs Thanksgiving Food Distribution. In that time, more than 18,200 families have been fed as a result of this initiative.

READ ACROSS AMERICA

READ ACROSS AMERICA

The Kansas City Chiefs Community Caring Team participates in Read Across America Day. First celebrated in 1998, the event coincided with the 108th birthday of famed children's author, Theodor "Dr. Seuss" Geisel. This is now a year-round initiative for the Chiefs. The nationwide program is sponsored by the National Education Association and encourages all adults to promote reading among children. For more information on this initiative, click here.

OPERATION BREAKTHROUGH ADOPT-A-FAMILY

OPERATION BREAKTHROUGH ADOPT-A-FAMILY

Annually, the Chiefs Community Caring Team, including the CWO participates in Operation Breakthrough's Holiday Adopt-A-Family program. As a result, the Red and Gold assists more than 50 of the center's families, including nearly 175 children in 2013, that otherwise would not be able to share a traditional holiday as a family unit. For more information, click here.

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CIVIC RESPONSIBILITY

The Kansas City Chiefs recognize its responsibility as a civic leader throughout the Chiefs Kingdom. Be it helping our neighbors in Joplin to recover and rebuild following the devastating tornadoes, supporting military members, veterans and their families both locally and world-wide, thanking public servants and first responders for their sacrifices or encouraging the next generation to experience the arts through the newly implemented and still growing Arrowhead Art Program, the organization strives to lead by its example.

COMMUNITY CARING TEAM

COMMUNITY CARING TEAM

The Chiefs display a tradition of service unparalleled in the region. The Hunt family has made corporate citizenship and charitable giving a priority for the entire organization. Those efforts focus on programs which improve the civic climate in our region, support families and children in crisis, improve health and wellness among children, as well as preserve the legacy and history of the game of football and the National Football League.

One way the organization supports these efforts is through Chiefs Community Caring Team visits. The Chiefs Community Caring Team, led by the entire Hunt Family, includes members from the Chiefs organization who participate in community outreach efforts throughout the year. It consists not only of Chiefs players and position groups but also the Chiefs Rookie Club, Chiefs Women's Organization, KC Wolf, Chiefs Cheerleaders, Chiefs Ambassadors, other alumni, Chiefs Red Coaters and all Chiefs staff members.

PLAYER OUTREACH

PLAYER OUTREACH

Tuesday is traditionally a day off for NFL players during the season but many in the Chiefs organization don't treat it that way! It's not uncommon to see your favorite Chiefs players spending their time in the community and lending a helping hand, whether at a school visit, non-profit fundraiser or directly helping those in need.

These activities are further enhanced as Chiefs players join other members of the Chiefs Community Caring Team. As a cohesive unit, this group utilizes the same perseverance and dedication it displays on game days to help better our local community. In doing so, these players help lead by example and invite fans from throughout the Chiefs Kingdom to join our team.

Since LB Derrick Thomas established his "Third and Long Foundation" in 1990, more than 90 members of the Red and Gold have created individual player foundations and/or charitable programming in addition to their community involvement with the Chiefs team.

AMBASSADORS

AMBASSADORS

The Chiefs Ambassadors are a charitable minded group that positively impact many children and families in the Kansas City community through local scholarship programs, golf tournament fundraisers and charitable appearances at local events. It's not uncommon to see them volunteering at Arrowhead on Chiefs game day or making a difference around the Kansas City community!

RED COATERS

RED COATERS

Red Coaters are a devoted group of Chiefs fans that represent the Kansas City Chiefs organization not only on game days at Arrowhead Stadium and during special events, but throughout the entire year as a vital volunteer organization providing community service to many in need. Being a Red Coater is a special opportunity to be part of the Chiefs team and also to have an impact on so many in need in the Kansas City community. For more information about the Red Coaters or to join the team, please click here.

CHIEFS WOMEN'S ORGANIZATION

CHIEFS WOMEN'S ORGANIZATION

The Chiefs Women's Organization (CWO) includes wives and significant others of Chiefs players, coaches and Chiefs business staff who are committed to volunteerism and who join together with select local charities to make a difference in the Kansas City community. Last year, CWO philanthropic efforts included supporting Harvesters, Sports Lab, Rosie's Closet, Ronald McDonald House, Big Brothers Big Sisters of Greater Kansas City, Breast Cancer Awareness Day, Healthy Halloween for Truman Medical Centers and Juvenile Diabetes Research Foundation, and Operation Breakthrough.

MILITARY OUTREACH

MILITARY OUTREACH

The Chiefs have a long-standing tradition of supporting the men and women of our armed forces. This adoration between the Chiefs and military manifests itself in various ways through the year. Salute to Service efforts transpire with Draft Day activations, carry through to a Military Appreciation Day at Chiefs Training Camp presented by Mosaic, then transpire via the team's annual Military Appreciation Game as well as several visits both on military instillations through Chiefs Kingdom and beyond as well as at Arrowhead Stadium itself. Together, these efforts allow the Chiefs organization to salute our servicemen and women and share our appreciation for all the sacrifices that they and their families make on our behalf.

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LEGACY

Founded by Lamar Hunt prior to its inaugural season in 1960, the Kansas City Chiefs have a strong sense of community outreach exemplified by Hunt. Two of the flagship programs initiated by Hunt and continued on by the entire Hunt family are the annual Chiefs Charity Game, which has raised nearly $4.5 million the past nine years alone, and the Hunt Family Foundation. Together, these vital outreach resources continue to make a mark throughout the Chiefs Kingdom.

CHIEFS CHARITY GAME

CHIEFS CHARITY GAME

Since 1984 the Kansas City Chiefs have teamed with the Kansas City community to raise money and awareness for local children's charities through the annual Chiefs Charity Game. Conceived by Chiefs founder Lamar Hunt, the game encourages Kansas City businesses and philanthropists to support local non-profit agencies who strive to meet the significant physical, educational and material needs of children living in our community. For more information click here.

HUNT FAMILY FOUNDATION

HUNT FAMILY FOUNDATION

The Hunt Family Foundation, formerly the Chiefs Children's Fund, was established in 1983 and provides vital support to more than 60 local youth agencies annually. Throughout the years, the Chiefs and the Hunt Family Foundation have partnered with generous individuals and businesses in Kansas City to make life better for children in our community. The Hunt Family Foundation has contributed millions of dollars to promote youth health and wellness, fitness and education, particularly in underserved communities, and strives to give back to a community that has given so much to the Kansas City Chiefs organization for over 50 years!

101 AWARDS

101 AWARDS

Following each National Football League season, a civic organization called "The Committee of 101" hosts the 101 Awards, Kansas City's Salute to Professional Football. Many of the greatest players and coaches in the history of the National Football League have walked the stage at the 101 Awards. Each year since 1969, the most outstanding offensive player, defensive player and coach of the year in both the AFC and NFC are chosen in a nationwide media vote. The winner in each category is presented with the prestigious 101 trophy at the annual awards event in Kansas City.

Proceeds from this year's event benefited the The University of Kansas Health System. The University of Kansas Health System is strongly committed to meeting the healthcare needs of the underserved and is the largest and most comprehensive safety net healthcare provider in Kansas City, MO. We invite you to join us in supporting The University of Kansas Health System and participating as a sponsor of this event. Portions of all sponsorships and other contributions will be partially tax deductible.

For more details about event sponsorship, please visit here.

KICKOFF LUNCHEON

KICKOFF LUNCHEON

For more than 40 years, the Kansas City Chiefs have celebrated the start of the NFL season with this opportunity for the civic community and fans to support the team. The Kickoff Luncheon welcomes players and coaches back to the Kansas City area for the upcoming season, and also offers the unique opportunity to interact with the team. A player or coach is assigned to each table to meet and dine with guests and they are joined by the entire Kansas City Chiefs organization, including Chairman and CEO Clark Hunt, General Manager Brett Veach, Chiefs Cheerleaders and more!

The Kansas City Chiefs Kickoff Luncheon isn't just a luncheon. Proceeds from the event benefit the Hunt Family Foundation (formerly the Chiefs Children's Fund) and the Greater Kansas City Chamber of Commerce. For more information visit For more than 40 years, the Kansas City Chiefs have celebrated the start of the NFL season with this opportunity for the civic community and fans to support the team. The Kickoff Luncheon welcomes players and coaches back to the Kansas City area for the upcoming season, and also offers the unique opportunity to interact with the team. A player or coach is assigned to each table to meet and dine with guests and they are joined by the entire Kansas City Chiefs organization, including Chairman and CEO Clark Hunt, General Manager Brett Veach, Chiefs Cheerleaders and more!

The Kansas City Chiefs Kickoff Luncheon isn't just a luncheon. Proceeds from the event benefit the Hunt Family Foundation (formerly the Chiefs Children's Fund) and the Greater Kansas City Chamber of Commerce. For more information visit the KC Chamber of Commerce.

RED FRIDAY

RED FRIDAY

Since 1992, the Friday prior to the first Chiefs regular season home game has been celebrated across the Chiefs Kingdom as Red Friday. What started as a group of fans selling special Chiefs edition newspapers for local nonprofits has become a city-wide celebration in its 22 years. Since the inception of Red Friday, newspaper, magazine and flag sales have raised more than $3.3 million for local charities, with an emphasis on assisting youth in need. For the 2020 Red Friday the Kansas City Chiefs partnered with Ronald McDonald House of Greater Kansas City. Red Friday is the culmination of the start of the NFL season but, to the Chiefs organization, it's more than that: It's the celebration of America's game, a celebration of the Chiefs, and at the end of the day, it's a celebration of the community coming together for a united cause.

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